Pittsburgh SEO and Marketing for Google and AI Search
We help you get found on Google and in AI answers like ChatGPT. Every month, we show you where your business stands, who is being recommended instead of you, and what to fix next. On our Managed and Growth+ plans, we make the priority fixes for you.
Your customers ask Google and ChatGPT who to call. We work to make your business part of the answer.
Get your free Google + AI visibility check See a sample report
Sample report built on public demo data for Tesla. Tesla is not a Red Lab Media client.
A local team since 2012 · Odoo Ready Partner · Serving the Greater Pittsburgh Metropolitan Area
How customers find local businesses now
People still search Google and Google Maps when they need a local business. More and more, they also ask AI assistants like ChatGPT, Google's AI results, Perplexity, Gemini and Claude who to call. These are two different places to be found, and a business can show up well in one while missing from the other.
That's why we work on both, and measure both.
A quick example. Picture your business ranking #3 on Google for your main service. That's good. Now picture a customer asking an AI assistant, "Who are the best [service] companies near Pittsburgh?" The answer names three of your competitors and leaves you out. You're visible in regular search, but missing from a channel more people are using to decide who to contact.
What is AI search optimization? AI search optimization, sometimes called GEO (generative engine optimization) or AEO (answer engine optimization), means making your business easy for AI tools to find, understand and recommend. In practice, that comes down to clear service information, useful answers to real customer questions, and trustworthy mentions of your business on other websites. It doesn't replace regular SEO. It builds on it.
What's included
Every Search Intelligence Plan starts with Google + AI monitoring and a monthly report. Higher plans add deeper analysis, a monthly growth plan and, on Managed and Growth+, our team doing the priority website work. Here is the work behind the plans. Which pieces you get depends on the plan you choose.
On Visibility, Intelligence and Growth, we tell you what to fix and how, and you or your team do the work. On Managed and Growth+, we make the priority fixes for you. See Plans & pricing.
SEO for Google
SEO (search engine optimization) is the work that helps Google understand your website and show it to the right people.
- Audit and tool setup: we check how your site is set up for search and connect the tools that measure it, so decisions are based on real data. See the tools we use.
- Keyword and competitor research: we find the words your customers actually type, and see who is winning those searches today.
- Technical SEO: we find the behind-the-scenes problems, such as pages that load slowly on phones, that can hold your site back.
- On-page optimization: we make sure each page says clearly what you do and where you do it, so Google can match it to the right searches.
- Link building: links from other reputable websites tell Google your business is trustworthy. Backlink outreach is part of the Growth+ plan.
Local SEO and Google Business Profile
Your Google Business Profile is the listing that appears in Google Maps and in local results, with your hours, photos and reviews. Our reports look at your local search visibility. Hands-on local work is part of the Growth+ plan: Google Business Profile optimization, local listings and citations (consistent mentions of your business name and details across directories), and guidance on reviews.
AI search visibility
This is where we look at how AI tools talk about your business. We check AI search tools such as ChatGPT, Google AI, Perplexity, Gemini and Claude, and track:
- AI mentions: is your business named when customers ask relevant questions?
- Competitor mentions: which competitors are recommended instead?
- AI citations: which websites and sources do AI answers point to? A citation is a link or source an AI answer uses to back up what it says.
- Trends: is your AI visibility going up or down month to month?
Then we turn what we find into action: clearer service pages, FAQ content that answers the questions customers ask, and stronger listings and third-party sources that AI tools rely on.
To be plain about it: no one can guarantee that ChatGPT, Google AI or any other AI tool will mention your business. AI answers change with the question, the location and the sources available. Our job is to measure where you stand and improve your chances.
Content and copywriting
Good content answers your customers' questions before they ask. We write blogs, case studies, press releases and page copy in plain language. On the Growth+ plan, this is built in: up to 2 content pieces or upgrades and up to 2 new or rebuilt service pages each month.
Related service: Email marketing
Once people find you, email helps you stay in touch and turn interest into business. We also offer email marketing as a related service: building your list, designing your email template, scheduling campaigns and follow-ups, and setting up automated emails that guide leads toward a sale. Email marketing is separate from the Search Intelligence Plans. To talk about it, use the form at the bottom of this page or email [email protected].
Your monthly Google + AI Visibility Report
Every plan includes a monthly Google + AI Visibility Report. It shows where you stand on Google and in AI answers, how you compare with competitors, what changed since last month, and what to work on next. It's written in plain English, so you don't need to be an SEO expert to use it.
What the report measures
- Your Google rankings and how they changed
- Your local search visibility
- Competitor rankings, and where competitors are gaining ground
- AI mentions: whether AI tools name your business
- Competitor mentions in AI answers
- AI citations and sources: the websites that shape what AI tools say
- Month-over-month trends, so you can see what's improving and what needs attention
On the Visibility plan you get a monthly snapshot with these essentials. From the Intelligence plan up, you get the full Search Intelligence Report: our detailed monthly report, with keyword and AI buyer-question opportunities (the questions buyers ask AI tools) and page-level and technical guidance.
Five priorities every month
Most SEO reports leave you asking, "So what do I actually do?" Ours answers that. Each month we pick your top priorities: 5 on most plans, and 3 on the Visibility plan. Each one explains:
What to do
A specific action your business can take
Why it matters
The search or visibility problem behind it
Potential impact
How much the change could help
Difficulty
How hard it is to put in place
Where to start
The page, keyword, competitor, question or source involved
Example: five monthly priorities
Example only, for illustration. Not a client result.
- Improve your emergency service page. (Potential impact: High) You rank just outside the first page for a high-intent local search. Add clearer service details, location information and FAQs.
- Show up for high-value AI questions. (Potential impact: High) Competitors are named in AI answers to questions your customers are likely to ask. Publish clear, expert answers to those questions.
- Strengthen your Google Business Profile. (Potential impact: Medium) Review your categories, services, business details, photos and reviews.
- Build authority around a key service. (Potential impact: Medium) Competitors send stronger signals for an important service. Add supporting content and internal links.
- Earn more AI citations. (Potential impact: High) AI answers often cite third-party websites. Find the sources that mention your competitors and get your business listed there too.
Who does the work? On Visibility, Intelligence and Growth, you or your team put the priorities in place, with our guidance. On Managed, we make up to 5 managed improvements a month. On Growth+, we also deliver content, service pages, Google Business Profile, citations and backlink outreach, and conversion-focused page improvements, within the plan's monthly capacity.
See a sample report
Want to see what you'd get? Open our sample Free Search Snapshot. It uses public demo data for Tesla to show the format. Tesla is not a Red Lab Media client, and the scores in it are sample data, not a client result. Your report covers your own business, competitors and plan, so its details will differ from the sample.
Sample report See a sample report
Free Search Snapshot (PDF). Sample data, not a client result.
Sample report See a sample monthly report
Monthly Google + AI Visibility Report (PDF), built on public demo data for Tesla. Tesla is not a Red Lab Media client. Sample data, not a client result.
How we work
Our process is simple: we look at where you stand, plan what matters most, do the work (or guide your team), and report back every month. Your first report is delivered in about one week. That's how long the report takes to prepare. It isn't a promise of results, because rankings and AI mentions take time.
1. Audit
We look at how your business shows up on Google, in Google Maps and in AI answers, and we review your website and your main competitors.
2. Plan
We turn what we find into a clear list of priorities, in order, so your time and budget go where they count. This is strategic marketing planning in practice.
3. Do the work
SEO fixes, content and listings get done. On Managed and Growth+, our team does the priority work. On the other plans, your team does it with our guidance.
4. Report and adjust
Each month's Google + AI Visibility Report shows what changed, and we update your priorities for the month ahead.
Who we help
We work with businesses and organizations across the Greater Pittsburgh Metropolitan Area that want to be found by more of the right people.
- Small businesses: manufacturing, wholesale, retail and professional services
- Non-profits: including churches
If customers or members look for you on Google or ask an AI assistant for recommendations, this service is built for you.
Plans & pricing
Our Search Intelligence Plans (Google + AI Search Intelligence) are monthly plans with five levels of help, from a monthly check-in to a fully managed program. Start at $100 a month and move up only when you want more strategy or hands-on work. Implementation starts with the Managed plan.
Every plan includes: Google + AI monitoring · a monthly report · competitor context · prioritized next actions · month-over-month progress
Visibility
$100
per month
Monitoring. Know where you stand.
- Google + AI visibility monitoring
- A monthly snapshot
- 3 competitors tracked
- Your top 3 visibility opportunities each month
- You handle the work
Intelligence
$250
per month
Analysis. Know what to do next.
- The full Search Intelligence Report
- Keyword and AI buyer-question opportunities
- Page-level and technical guidance
- 5 competitors tracked
- Your top 5 opportunities each month
Growth
$500
per month
Strategy. Get a monthly growth plan.
- A prioritized monthly search and growth plan
- 5 competitors tracked
- Your top 5 opportunities each month
- Your team implements; we run the strategy
Clear scope protects both sides. Managed website work stays inside the monthly capacity and your existing platform. Major redesigns, custom development, e-commerce builds, migrations, paid media, hosting, premium software and third-party fees are quoted separately.
Managed
$1,000
per month
Implementation. We make the priority fixes.
- We implement the priority website fixes
- Up to 5 managed improvements a month
- 5 competitors tracked
- Your top 5 opportunities each month
Growth+
$2,500
per month
Full service. Done for you.
- Up to 2 content pieces or upgrades a month
- Up to 2 new or rebuilt service pages a month
- Google Business Profile, citations and backlink outreach
- Conversion-focused page improvements
- Priority support
- 5+ competitors tracked
- Your top 5 opportunities each month
Clear scope protects both sides. Managed website work stays inside the monthly capacity and your existing platform. Major redesigns, custom development, e-commerce builds, migrations, paid media, hosting, premium software and third-party fees are quoted separately.
Why Red Lab Media
Red Lab Media is a small, local team, in business since 2012. You work directly with the people doing the work, you get reporting in plain English, and on the Managed and Growth+ plans the same team carries your priorities straight into your website.
- A local team you can talk to. Bruce Letterle (Managing Director), Russ Schneider (Developer) and Shilpa Singh (Web Designer). We serve the Greater Pittsburgh Metropolitan Area.
- Plain-English reporting. No 50-page reports and no confusing dashboards. Just where you stand and what to do next.
- From report to website. We also design and build websites and implement Odoo, so on Managed and Growth+ there's no hand-off between the people who find the fixes and the people who make them.
- Odoo Ready Partner. See our Odoo partner listing.
- The tools behind the report. See the tools we use.
Hours: Monday to Friday, 9 to 5 Eastern · Email: [email protected] · Service area: Greater Pittsburgh Metropolitan Area
Frequently asked questions
AI search optimization, also called GEO or AEO, is the work of making your business easy for AI tools like ChatGPT and Google's AI results to find, understand and recommend. It builds on regular SEO rather than replacing it. Clear service pages, useful answers, accurate listings and trusted mentions on other websites help with both.
No. Google Search is still an important source of customers for local businesses, and the basics that help you rank on Google also help AI tools understand your business. Our approach covers regular SEO and AI search visibility together, so you can see and improve both.
No. No honest SEO or AI search provider can guarantee a specific ranking, mention or citation. Results change with the search, the location, the sources available and the technology itself, and rankings and AI mentions take time. Our job is to measure your visibility, find the best opportunities and help improve your chances of being found.
Depending on your plan and the data available, reports can include AI search tools such as ChatGPT, Google AI, Perplexity, Gemini and Claude. The exact platforms and number of tracked questions can vary. We also track competitors: 3 on the Visibility plan, 5 on Intelligence, Growth and Managed, and 5 or more on Growth+.
No SEO knowledge is needed. The monthly Google + AI Visibility Report shows your Google rankings, local visibility, AI mentions, competitors and the sources AI tools rely on, plus how things changed since last month. Instead of pages of charts, it gives you a short list of prioritized actions in plain English.
Your first report is delivered in about one week. That's how long it takes to prepare the report, not a promise of results. Rankings and AI mentions take time to build and can't be guaranteed. The monthly report lets you see what's changing as the work goes on.
Our Search Intelligence Plans run from $100 a month to $2,500 a month: Visibility ($100), Intelligence ($250), Growth ($500), Managed ($1,000) and Growth+ ($2,500). Major redesigns, custom development, e-commerce builds, migrations, paid media, hosting, premium software and third-party fees are quoted separately. Email marketing is a separate, related service.
Both, depending on your plan. On Visibility, Intelligence and Growth, we tell you what to fix and why, and your team does the work. On Managed, we make the priority website fixes for you. Growth+ adds content, service pages, local listings and outreach, all within the plan's monthly capacity.
Yes. Email marketing is a related service we offer alongside our Search Intelligence Plans. We can help build your list, set up your email template, schedule campaigns and follow-ups, and automate emails that guide leads toward a sale. Use the form below or email [email protected] to talk about it.
Get your free Google + AI visibility check
Want to know who Google and AI recommend instead of you? Tell us about your business and the area you serve, and we'll show you.
Your free check is a Free Search Snapshot: a short report on how your website is set up for search, how your business shows up in AI answers, how you compare with competitors, and one thing to work on first.
Prefer email? Write to [email protected]. We're available Monday to Friday, 9 to 5 Eastern.