The SEO and AI Search Tools We Use
At Red Lab Media, we rely on a small set of trusted tools to measure and improve how our clients show up in Google and in AI-powered search. Here's what each one does and how it fits into our SEO and GEO services. Each tool links to its official website if you'd like to learn more.
AgencyAnalytics
AgencyAnalytics is a client reporting platform built for marketing agencies. It brings data from Google Analytics, Search Console, Ahrefs, and many other marketing platforms together in automated dashboards and reports. We use it to give clients a clear, up-to-date view of their rankings, website traffic, and visibility in AI search.
Ubersuggest
Ubersuggest is an SEO platform from NP Digital for keyword research, competitor analysis, site audits, and rank tracking, and it now includes insights into AI search visibility. We use it to find the keywords and content ideas that fit a client's market and to spot technical issues that could hold a site back.
Google Analytics
Google Analytics (GA4) is Google's free tool for understanding how people find and use a website. It shows where visitors come from, which pages they view, and which actions they take, like submitting a form or calling. We use it to see which channels bring clients real leads and to measure the effect of the changes we make.
Google Search Console
Google Search Console is a free tool from Google that shows how a website performs in Google Search. It reports the searches that bring people to a site, along with impressions, clicks, and average position, and it flags indexing problems and other issues. We use it to make sure clients' pages can be found and indexed, and to track how their search visibility changes over time.
Ahrefs
Ahrefs is a marketing platform known for its large backlink and keyword databases, with tools like Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker. Its Brand Radar tool tracks how a brand shows up in AI assistants and chatbot answers. We use Ahrefs to research competitors, find content and link opportunities, and check how clients appear in AI search.
Curious how your business shows up in search?
We're happy to walk you through what these tools say about your website and where there's room to grow.