Why SEO is a Great Investment for Your Business
Small business SEO
SEO should be a priority to any business, which makes it one of the best investments that you can make. SEO creates long-term value for your website that will continue to pile up over time.
Reasons why your company needs to invest in SEO:
SEO really does work.
Google processes 3.5 billion searches per day. With that kind of search volume let alone, there is no other source of marketing value that can create that far of a reach. This traffic is very important because traffic equals leads and these leads from your site turn into dollars.
By investing in SEO and raising your companies rankings on google, you will undoubtebly see more traffic to your site.
Mobile trends are creating SEO to be more important than ever, especially for small businesses.
People no longer have to wait until they get home to search for something online. Mobile searches have well surpassed desktop searches. This is a great opportunity for small businesses because people are now searching for things the second they need them. For example, say a person is on a business trip and they have a hankering for a slice of pizza. They are likely to pull out their mobile device and search for "pizza near me". By investing in Local SEO you're one step closer to the ideal customers your company needs.
The higher your search engine rankings, the higher your business credibility.
Most people when considering making an online purchase do research before purchasing. As high as 80% of web users look past paid ads and focus on the organic search results. That means that they are more likely to purchase from your company if it is number one on Google organically. Being high on the google search rankings create a positive attitude with the consumer before even searching around your site.
Rankings are ever-changing and your competition could already be aware of it.
SEO is always ongoing due to many factors, which you can use to your advantage. If your website is already high on rankings, you still need to invest in it to stay there. Ranking #1 is a constant fight with competition, that you will need to have a great strategy and smart tactics to win.
SEO is here to stay.
Consumers use to learn about companies and products through advertisements and print ads, but today people are more likely to learn from searching Google. Some companies want to stick to the old ways of marketing when SEO is value marketing. SEO is going to continue to not only stay, but it will continue to grow, so it is important to invest now to help set your company up for success in the future.