Who Let The Dogs Out?

Bruce Letterle - Monday, November 12, 2012

When we made the decision months ago that we needed to rebrand my company of 16 years, Creative Web Technologies, the first thing to do was come up with the new name. We wanted something that would be catchy and memorable with the ability to come up with good catch phrases to use. We decided to combine a color with an animal and since my favorite animal is my dog Piper and red is a great color to use, we came up with Red Lab Media.

This rebranding is intended to show our clients that we have taken a fresh approach to implementing their web strategies. We have broadened our service portfolio to completely encompass a full spectrum of website building and marketing skills. We have also improved our service and project management procedures and software to help us manage our work better.

We hope you enjoy working with our company even more than ever.

Comments
Anonymous commented on 05-Sep-2013 09:10 PM
Nice! We did an experiment where we added a puppy next to a our sign-up button, and it actually helped with conversions! We wrote an article about it too: http://www.webpop.com/blog/2013/04/16/can-a-puppy-sell-a-cms

Now your article makes me want to get a good picture of my dog Benjamin and try that out in our branding :)

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