For many years, businesses and non profit organizations have thought of their websites as just a place to put their brochure or description of their organization. In today's digital world, customers and members are expecting much more. They want to be educated, interact with you and other customers, and make their purchases on their own. You need to move past the brochureware website and have a platform the meets their expectations. You should consider making your website include features like ecommerce, contact and lead forms, event calendars with registration, private client areas, email newsletters, and much more.
Taking these initiatives will lead to more business from your existing clients and you will attract new customers who demand doing business online.