A blog post about blogs. Pretty meta, right? There are numerous benefits of blogging for your web business. In fact, more and more businesses are turning to blog writing as a form of marketing. That’s probably because small businesses with blogs generate 126% for more leads . Interesting content is one of the top three reasons people follow brands on social media and 81% of U.S. consumers trust advice and information from blogs.
The benefits of blogging for your web business are undeniable. Here are some of the results your business may see from hosting blogs.
1. A Boost in Search Engine Optimization
Search engines like Google are constantly crawling the web for fresh, relevant content. Blogs are the perfect area for that kind of curation. Before starting a blog, web businesses typically do some keyword research to find out what words they should aim to rank for. You should aim for keywords that have high traffic and low competition. Those keywords are then implemented into the blog to increase visibility on web indexes.
2. Develops Relationships and Build a Community
Blogs are a great way for businesses to share their knowledge and expertise with a larger audience. It’s important to know who your audience is and how to write to them. Using lots of jargon and acronyms can easily turn on the lay reader, but on the other hand it may earn respect from industry insiders. It all depends on your target audience. Asking readers questions, encouraging comments and responding to those comments creates engagement and makes your brand or company look more personable.
3. Creates Content and Opportunities for Sharing
Every new post is a new opportunity to share and connect with your audience. It also increases the likelihood that those who read your blog may share it with others. Social media sites now have the functionality to easily share content from others. So after posting your blog to your site, share it across your social media platforms. It vastly increases the blog post’s visibility. Look at as free marketing.
Most website platforms have blogging functionality and if they don’t come pre-equipped it’s easy to find plug-ins. If you need help with the blogging process or just have questions about your web businesses in general, consult Red Lab Media . We’re a creative web agency that aims to grow your business. Contact us today for a complimentary assessment of your website. Follow us on Facebook and Twitter for all things Red Lab Media .