Marketing may be the most important aspect of your web business. Getting your web business the exposure it needs to flourish is often easier said than done. Fortunately, there is somewhat of a science behind web marketing that can give your web business a leg up on your competitors. We at Red Lab Media will discuss four areas of web marketing that your web business should surely implement.
Search Engine Optimization
When people enter searches into Google they rarely go past the first page or two. Websites that wish to display on that first page need to optimize their website so Google will rank them higher. This is done with a combination of relevant content, keywords and high amounts of inbound links. Implementing both on-site and off-site SEO which will help you rise in the ranks.
Search Engine Marketing
SEM incorporates SEO but is more broad. Search engine optimization only takes into account organic searches. Search engine marketing includes advertising that you so often see on Google. SEM includes paid advertising or any other search engine services that increase the exposure and traffic to your website.
Social Media Marketing
It’s imperative that your web business has some sort of social media presence. That doesn’t mean you have to be on every platform, but you should find out where your customers are and go to them. Social media has become the avenue to deliver content marketing to your potential customers. Using social media for self promotion is a common mistake that many web businesses make. Use your social presence to create conversations with your audience.
Email marketing is the best way to talk to your customers directly . Offering them news, deals or content is a great way to keep your business on their mind. When it comes to marketing, customers prefer a direct line of contact. Be careful with email marketing though and make sure you plan your email campaigns thoroughly because even one mistake could land you in your customers’ spam box forever.
Web marketing is an incredibly powerful tool that, when implemented appropriately, could grow your customer/fan base ten fold. If you’re having trouble marketing your web business, there are solutions. Red Lab Media is a creative web agency that aims to grow your business. Start the web marketing process by contacting us today for a complimentary assessment of your website. Follow us on Facebook and Twitter for all things Red Lab Media .