Creating More Conversions for Your Web Business

Bruce Letterle - Monday, July 21, 2014

The end goal of a web business is to make conversions. Whether they’re sales, leads or clicks on a particular page, conversions are the main drivers of web business. Conversions don’t come naturally to any site. Most sites must do their own testing, analysis and optimization to find what works best. These few tips may help create more conversions for you web business.


1. Simplistic Site Layout

The adjectives modern and simple walk hand-in-hand when it comes to website design. The users eyes should not be overwhelmed when they visit your website. Think about high end department stores or shops. They have minimalist designs and decor that puts an emphasis on their products. When it comes to the design and look of your web business, less is more. If the user is inundated with graphics and distractions they’re likely to move onto another site with a more user-friendly experience.


2. Clear and Concise Call-to-Actions (CTAs)

Whatever kind of conversion you're seeking, make sure you present it in a way that’s clear to the user. If you’re attempting to gather their information for a lead, make the submission form plainly visible. Use verbs that tell the user what to do. Providing instructions to your users will provoke a response.


3. Quick Conversions

Conversions should be as simple as possible. If the conversion process consists of multiple pages and clicks it’s likely the user will exit before they even finish the conversion. If your web business is attempting to gather a lead with a submission form, ask for the bare essentials like a name and email address. Sometimes anything more than that can turn users off because they feel as if they’re giving out too much information. Keep the input fields low.


These few tips should help your web business’s conversion rates. It all starts with a simple site that isn’t too distracting to the user. Then they can follow your CTAs which will lead them to their shopping carts or submission forms. If you’re looking to improve your web business’s sales’ conversions contact Red Lab Media. We’re a creative web agency that aims to grow your business. Contact us today for a complimentary assessment of your website. Follow us on Facebook and Twitter for all things Red Lab Media .

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