Red Lab Blog

Articles about website design, development, hosting, and marketing.

The Benefits of Being Social Online

Mar 29, 2016

Bruce Letterle

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If you don’t have social media for your business at this point, then you are losing out on hundreds of opportunities a day. 4 of the 25 most visited websites currently are social media platforms. With your business on any of the four, Facebook, Twitter, LinkedIn, and Instagram, you’ll have a greater chance of your customers seeing your name everyday. The most visited social network and second most visited site, Facebook, has 65% of its users visiting at least once daily and 72% at least monthly. If these stats aren’t enough to get your business active on social media immediately then keep reading and you’ll be convinced.\ 

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How to Find the Right Web Designer

Feb 22, 2016

Bruce Letterle

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You’ve come to the conclusion that your website’s not working at its maximum potential, whether it be poor analytics, not enough incoming leads, or not enough sales, so what do you do next?  

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How to Choose a Website Platform

Feb 15, 2016

Bruce Letterle

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In today’s digital world a business’ website can be the deciding factor for a buyer or user. A buyer will make as much as 70-90% of their decision before even contacting you.. They are studying your website, looking at online reviews of your products, and getting recommendations from friends and colleagues. 

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4 Reasons Why You Need an SEO Audit

Jan 27, 2016

Bruce Letterle

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For most people, the word ‘audit’ has negative associations because it means they’re being evaluated. For example, an audit of your finances could mean you’re being accused of scary things such as fraud, tampering, or lying. But when it comes to SEO or search engine optimization audits, you have nothing to fear. Conducting an SEO audit shows you’re proactively trying to help yourself and your business. 

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5 Inbound Marketing Goals for the New Year

Jan 19, 2016

Bruce Letterle

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They say a new year brings a fresh start, but the reality is January doesn’t magically make things better on its own. It is you that must make changes and improvements in life. With that being said, if you want to help your business grow like the people hitting the gym this month, the key is to not give up, even if results don’t show immediately. To start this journey on a path to even greater success, here are five goals to achieve throughout the year. 

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Top 10 Reasons Why Your Website Might Need A Redesign

Jan 21, 2015

Bruce Letterle

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In prior blog posts, we addressed a need for keeping your website software up to date. But many organizations should also take a moment to consider whether they actually need to rethink their approach to what their website goals and needs are. This article asks 10 questions that would lead you to properly evaluating your website strategy.
 

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Updating Your Joomla! Website

Dec 09, 2014

Bruce Letterle

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Joomla! is one of the top 3 most popular website content management packages in the world by being free and relatively easy to use. However, it is Open Source software and subject to attacks from hackers all over the world. In order to keep your website secure and also patch any bugs, you need to keep it up to date with the latest version. This also means you need to update any extensions and templates you have installed.
 

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Updating Your Wordpress Website

Dec 05, 2014

Bruce Letterle

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 Wordpress has become the most popular website content management software in the world by being free and relatively easy to use. However, it is Open Source software and subject to attacks from hackers all over the world. In order to keep your website secure and also patch any bugs, you need to keep it up to date with the latest version. This also means you need to update any plugins and themes you have installed. 

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Web Analytics for Your Web Business

Aug 18, 2014

Bruce Letterle

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Any successful business keeps track of their statistics. They track their expenses, revenues, profits, products, customer and so on. Statistics allow us to find correlations so we can better understand what works and why for our business. The same goes for your web business. There are various analytics tools that exist to help your business succeed. So, what exactly can web analytics do for your website?  

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The Benefits of Blogging for Your Web Business

Aug 03, 2014

Bruce Letterle

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A blog post about blogs. Pretty meta, right? There are numerous benefits of blogging for your web business. In fact, more and more businesses are turning to blog writing as a form of marketing. That’s probably because small businesses with blogs generate 126% for more leads . Interesting content is one of the top three reasons people follow brands on social media and 81% of U.S. consumers trust advice and information from blogs.  

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